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Founder and CEO


Welcome to the heart of our mission. I'm Jessica, the founder of Amaro Literacy Mission, and together with my husband Eddie, we've ignited a global movement to uplift through literacy. Our journey has been one of passion, resilience, and community—driven by the belief that every book opens a door to new possibilities. We are grateful for the myriad of stories that have woven into our tapestry of change, and we invite you to become part of this evolving legacy. Join us as we continue to write new chapters of hope and education for every child in South Africa. Welcome to our story—where your support turns pages into pathways for bright futures.


The Amaro Literacy Mission, founded by Jessica Amaro, the owner of Amaro Group Services and Publishing, is committed to transforming lives through books and education. This mission is powered not only by Jessica's vision but also by the instrumental efforts of her husband, Eddie Amaro.

Jessica and Eddie, Partners in Literacy, are the driving force behind this mission. Jessica's vision brought the Amaro Literacy Mission to life, but it is the dynamic partnership with Eddie Amaro that has allowed the mission to scale new heights. Together, they are a formidable team dedicated to the cause of literacy and its power to bridge communities.

In 2023, we embarked on an ambitious goal to collect books for schools and communities in South Africa, and thanks to generous donors like you, they made significant progress along with 25 U.S volunteers.

Throughout our journey, we have encountered challenges, but the unwavering commitment of Jessica and Eddie, along with your support, keeps us moving forward.

Jessica's personal journey to Johannesburg, South Africa, was the seed that led to the creation of the Amaro Literacy Mission. She was inspired by the work being done to end illiteracy and realized the profound impact of providing books to African children. Witnessing the lack of access to books in South Africa, she knew that helping South Africa with America's overflow would be her life's work.

Thank you for your interest in being part of this mission to make a difference across the world. Your support is invaluable, and together, we can continue to transform lives through literacy and education.


Welcome to the Amaro Literacy Mission—a catalyst for change in literacy and education in South Africa. Join us in our journey to empower underserved communities through literacy. Whether you're an individual or an organization, you can be a part of this transformative mission. Explore opportunities to partner with us.



While traditional book fairs are a common fixture in schools across the United States, they remain a rarity in South Africa. The Amaro Literacy Mission seeks to bridge this gap by hosting Interactive Book Fairs completely free of charge, adding a unique twist with a live DJ and games to create an unforgettable experience. These vibrant events go beyond merely distributing books; they serve as an engaging platform for children and communities to dive into storytelling, participate in literacy workshops, and interact with authors. By transforming a conventional book fair into an exhilarating celebration of literature, we aim to ignite a passion for reading and make a diverse range of books accessible to every child, fostering a lifelong love for learning.



In regions where access to technology and even basic amenities like central heating and cooling is limited, the Amaro Learning Labs offer a beacon of hope and support. These unique spaces serve a dual purpose: they act as both a reward center for academic and personal achievements and a support center for educational development. Without relying on technology, we focus on creating a nurturing environment that encourages interactive learning through traditional and innovative methods. Here, students can engage with educational materials,  and receive the support they need to succeed. The Amaro Learning Labs stand as a testament to our commitment to providing meaningful educational experiences, regardless of the available infrastructure.



Part of Our Global Literacy Adventure series, Amaro Postcard Pals bridges the gap between students in the US and South Africa in a uniquely engaging way. US students send postcards bearing motivational messages, and in return, receive digital video responses from their peers in South Africa. These postcards, distributed in South African schools, serve as tangible tokens of encouragement and connection. This innovative exchange not only allows children to share their cultures, dreams, and stories but also transforms them into interactive learning experiences. By fostering direct communication and understanding between students across continents, Amaro Postcard Pals enriches their global perspective and nurtures a sense of empathy and global citizenship



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